YOU KNOW THE CITY.
YOU KNOW THE WEEK.
YOU KNOW THE PEOPLE.
YOU DON’T KNOW US.
YET.
YOU’LL HEAR ABOUT IT.
OR YOU’LL BE THERE.
YOU KNOW THE CITY.
YOU KNOW THE WEEK.
YOU KNOW THE PEOPLE.
YOU’LL HEAR ABOUT IT.
OR YOU’LL BE THERE.
ONE NIGHT GETS YOU SEEN. THIRTY DAYS PUT YOUR BRAND IN THE ROOM.
Fashion show participation + 30-day placement in a designer showroom in Central London
Most fashion events offer a designer a few minutes of visibility. When the lights go down, the opportunity often ends with them.
YOU DON’T KNOW US YET is built differently.
The show creates the moment of discovery. The showroom gives that moment somewhere to go.
Selected participating designers receive the opportunity to present chosen pieces from their collection for 30 days in a designer showroom in Central London. This allows the work to be seen beyond the speed of the runway — up close, in detail and over time.
London Fashion Week Season
A runway is a moment. A place in London is an opportunity.
The aim is not simply to show a collection. It is to move an emerging brand from a fleeting appearance towards sustained visibility, conversation and commercial possibility.
A complete visibility journey — not an isolated event. Every element is designed to convert raw talent into industry standing.
A curated fashion show designed to introduce emerging names through the pure strength of their work in front of an invited audience.
A distinctive reveal concept that gives every participating designer a clear place within the wider narrative of discovery.
Professional show imagery and high-end video material that continue communicating the brand narrative long after show night.
Selected pieces presented for 30 days in a designer showroom in Central London, extending physical visibility far beyond show night.
A setting in which invited industry professionals and potential clients can discover the work beyond a fast runway exit. Interest and outcomes cannot be guaranteed, but your brand is given meaningful time, tactile presence and context to be considered.
Designers first appear through their work, allowing the audience to respond to the collection before status, reputation or follower count. At the finale, the names are revealed:
YOU DIDN’T KNOW US.
NOW YOU DO.
DON’T JUST WALK THE RUNWAY. ENTER THE MARKET.
Curated selection for maximum industry impact.
We are looking for emerging designers with a clear point of view — brands that are ready to be discovered and ready to present themselves professionally.
A distinctive design signature with a well-defined artistic or aesthetic vision.
A collection or focused edit suitable for both runway motion and close-up showroom inspection.
High craftsmanship, meticulous finishing, and thorough attention to garment details.
Readiness to communicate brand storytelling and fulfil genuine buyer or styling enquiries.
The genuine ambition to build lasting visibility within the London and European fashion markets.
We are inviting a carefully selected group of emerging designers to take part in YOU DON’T KNOW US YET during London Fashion Week. This is for designers who do not want their work to disappear after one evening — and who understand that visibility becomes valuable when it has time, place and context.
Saturday, 19 Sept 2026
Two Shows: 20:00 & 22:00
Runway + 30D Showroom
Full runway slot + photo/video assets + 30 days physical presence in Central London.
Submit your portfolio and collection details for curation review. Selected designers will receive full onboarding and slot confirmation.
YOU DON’T NEED TO BE KNOWN TO ENTER.
YOU ENTER TO BECOME KNOWN.